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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Sheila Masyitah Khairun Nisa

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Open access Sep 2026

Stimulus-Driven Impulsive Buying: The Effect of Video Marketing, AI Recommendations, and Perceived Value on TikTok

TikTok has increasingly become an important digital commerce platform where short-form content, personalized recommendations, and consumer engagement influence purchasing behavior, particularly in the women’s fashion market. This study examines the relationships among video marketing, AI-based recommendation systems, p...

Sheila Masyitah Khairun Nisa, Ika Diyah Candra Arifah, Ratih Amelia et al. · 0 citations

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