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Author

Shili Chen

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Aug 2026

Self-driven or human-assisted? The impact of chatbot service recovery on consumer purchase intentions

The results indicate that when chatbots encounter minor service failures, self-recovery using psychological strategies significantly enhances consumer purchase intentions, and human-mediated recovery is more effective when paired with tangible strategies.

Shili Chen, Yi-Min Zhu, Xiaolin Li · 0 citations

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