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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Shilpi Dubey

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Open access Aug 2026

Impact of Digital Consumer Engagement, Human Resource Innovation, and Sustainable Marketing Strategies on Organizational Performance and Customer Loyalty in Emerging Business Markets

Results indicate that digital engagement with consumers, innovation in HR practices and sustainable marketing approaches have positive and significant impacts on both organizational performance and customer loyalty.

Rajeev Kumar Indoria, Sushant Rajput, Shilpi Dubey et al. · 0 citations

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