Shivam Kashyap

THE COMMUNICATION PROCESS AND THE DIGITAL AGE: CONTEMPORARY RELEVANCE OF INDIAN COMMUNICATION THEORIES (SADHARANIKARAN)

In the current digital era, the study of mass communication and digital media has been predominantly shaped by Western communication models. While these models are useful for understanding technical and linear processes, they prove inadequate in fully elucidating social, cultural, and emotional complexities. This resea...