Open access
Aug 2026
The Role of Social Media in Forming Self-Identity: A Study of Kadam Sidik’s Lifestyle and Fashion Branding on TikTok
Social media has become one of the most consequential dimensions of human life, reshaping how individuals form identity, character and everyday lifestyle. This study aims to examine how tiktok content of Kadam Sidik (Husein Basyaiban), an Indonesian TikTok content creator and influencer known as Ucen, shapes followers’...
Muhammad Fakhran Al-Ramadhan, Shoofy Jasmine
· Paradigma · 0 citations