Author

Shubin Yu

2 papers indexed here

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Open access Jul 2026

Strategic Use of Negative Emojis in Messaging-Based Interventions for Public Health Communication on Social Media: Mixed Methods Study

These findings advance the theoretical understanding of emoji-based health communication and provide practical guidelines for public health organizations seeking to optimize their mHealth messaging strategies.

Yue Luo, Shu-Bin Yu · JMIR Human Factors · 0 citations

Open access Aug 2026

The Physical, Emotional, and Autonomous Anthropomorphism of Service Chatbots

Prior research on chatbot anthropomorphism has often treated it as a unidimensional construct, producing inconsistent findings regarding how human‐like design cues shape user responses. This study conceptualizes anthropomorphism as a multidimensional higher‐order perception comprising three distinct forms of anthropo...

Yangjuan Hu, Fulya Acikgoz, Shu-Bin Yu · Psychology & Marketing · 0 citations