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Author

Shudong Huang

2 papers indexed here

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Book Open access Sep 2026

UniTraj: Cross-Domain Long-Sequence Modeling for Commercial Recommendation

Long-sequence modeling is increasingly important in recommender systems for capturing users’ evolving and long-term interests. In advertising, however, user interaction histories are often highly sparse due to limited exposure opportunities, making ad-only behavior sequences insufficient for effective long-sequence rec...

Xian Hu, Ming Yue, Zhi-Xiang Feng et al. · 0 citations
Book Open access Aug 2026

GRB: A Generative Reinforcement Bidding Framework for Multi-Channel Online Advertising

Auto-bidding has become a central component of modern advertising platforms. Recently, generative paradigms based on Decision Transformers (DT) have emerged as a promising alternative, modeling auto-bidding as sequence generation and using return-to-go (RTG) as a signal, thereby enabling long-horizon credit assignment...

Hongchang Wu, Weitong Ou, Hengquan Guo et al. · 0 citations

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