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Siddharth Arun

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Open access Sep 2026

Designing Real-Time Distributed Data Pipelines for AI-Ready AdTech and CRM Decision Systems

Aim: While streaming behavioral signals are essential for real-time bidding optimization and next-best-action CRM decisioning, most enterprise data stacks are still batch-oriented, causing delays in decision-making and reducing model freshness. This study aims to develop and comparatively evaluate a reference real-time...

Siddharth Arun · 0 citations

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