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Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

Author

Sıddık Bozkurt

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Conference Sep 2026

Beyond the Snapshot: Examining the Causal Impact of Perceived Brand Interactivity on Purchase Intentions

Perceived social media interactivity has drawn significant academic attention due to its wide-ranging impact on consumers, organizational communication, and public governance. However, current literature faces a major methodological bottleneck: the vast majority of interactivity research relies heavily on cross-section...

Sıddık Bozkurt · 0 citations
Sep 2026

Cultural echoes in e-WOM: the role of self-presentation in brand agility perception

This study seeks to expand the current understanding of perceived social media agility (PSMA) within the dynamic capabilities perspective by exploring its influence on positive electronic word-of-mouth (e-WOM) across culturally diverse settings. Specifically, it examines how cultural orientation (collectivist versu...

Sıddık Bozkurt, N. Colmekcioglu, D. Gligor · 0 citations

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