Destination Image and Brand Value To Improve Willingness to Revisit Through Tourist Happiness Among Tourists in Sade Tourist Village in Central Lombok, West Nusa Tenggara
The present research examines how the image of a tourist destination is perceived. its brand value affect tourists' desire to return, with a focus on how their happiness during the visit plays a role in this process, specifically among tourists at The research was conducted at Sade cultural village, situated in the Cen...