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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Simeng Han

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Aug 2026

EXPRESS: Firms’ Focus on Brand and Customer Management: Measurement, Development, and Financial Consequences

An ongoing, inconclusive debate in strategic marketing research centers on the relative importance of brand management versus customer management—two key dimensions of marketing strategy. However, empirical evidence on how firms prioritize these two dimensions, how their strategic emphasis shifts over time, and how the...

Thomas P. Scholdra, Simeng Han, W. Reinartz et al. · 0 citations

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