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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Sinta Nuriyaningsih

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Open access Aug 2026

The Influence of Perceived Usefulness, Perceived Ease of Use, and Artificial Intelligence Integration on E-Commerce Adoption among Food MSMEs in Pasuruan City

The rapid development of digital technology has encouraged micro, small, and medium enterprises (MSMEs) to adopt e-commerce as a business development strategy. However, such adoption depends not only on technological availability but also on users’ perceptions of its benefits, usability, and emerging technological capa...

Sinta Nuriyaningsih, Antin Rakhmawati · 0 citations

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