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Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

Author

Sithembile Zimbeva

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Review Open access Aug 2026

The Mediation Role of Brand Positioning on the Relationship between Social Media Influence and Performance within the Insurance Business Sector

This study investigates the mediating role of brand positioning in the relationship between social media influence (SMI) and business performance among insurance firms in Zimbabwe. Drawing on a cross[1]sectional, correlational survey design, data were collected from 150 marketing professionals across the country‘s insu...

Sithembile Zimbeva, L. Chikazhe · 0 citations
Review Open access Aug 2026

Digital Influence and Market Position: The Role of Social Media Influencers in Shaping Brand Equity within an Emerging Market Insurance Sector

Social media platforms have reshaped marketing practices worldwide, with social media influencers (SMIs) occupying an increasingly prominent role in shaping consumers‘ perceptions of brands. This paper investigates whether SMIs serve as viable entrepreneurial marketing instruments capable of generating brand equity and...

Sithembile Zimbeva, L. Chikazhe · 0 citations

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