Author

Siti Asma Mohd Rosdi

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Open access Oct 2026

Digital Transformation is Not Enough: The Enabling Role of Technology Orientation in SMEs Performance

Digital transformation has become increasingly important for Small and Medium-sized Enterprises (SMEs) seeking to improve performance, yet prior research shows that the performance benefits derived from digitalisation are not uniform across firms, a phenomenon commonly discussed as the digitalisation paradox. This vari...

Khairil Aswan, Siti Asma Mohd Rosdi · International Journal of Bus... · 0 citations

Review Open access Sep 2026

SUSTAINABLE INNOVATION AND ORGANISATIONAL PERFORMANCE IN THE UAE PUBLIC SECTOR: A CONCEPTUAL FRAMEWORK ON THE MEDIATING ROLE OF ORGANISATIONAL EXCELLENCE AND THE ROLE OF DIGITAL TRANSFORMATION MATURITY MODERATION

Organizations in the public sector are now under constant pressure to transform sustainability commitments and digital investments into measurable performance improvements. However, the mechanism of sustainable innovation translated into organizational performance is still poorly understood. This conceptual paper build...

Faiza Haddad, Siti Asma Mohd Rosdi · International Journal of Inn... · 0 citations

Review Open access Sep 2026

A CRITICAL EXAMINATION OF CURRICULUM COURSE CONTENT AND ENTREPRENEURIAL INTENTION IN UAE HIGHER EDUCATION

The United Arab Emirates has prioritised entrepreneurship education (EE) to reduce reliance on the public sector and support its transition to a knowledge-based economy. To promote entrepreneurial intention (EI) to students in universities, entrepreneurship programmes have been established. Nevertheless, it has been sh...

A. Al-Ameri, Siti Asma Mohd Rosdi · International Journal of Ent... · 0 citations