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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Siti Komariah Hildayanti

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Open access Aug 2026

The Influence of Product, Price, and Promotion on Consumer Purchase Intention at the Romi Spice Shop, Palembang Central Market

Purpose:The development of the trade sector in Indonesia has shown increasingly competitive dynamics, particularly in traditional markets that must adapt to changing consumer behavior. Competition among traders selling similar products requires business actors to understand the factors that influence consumer purchase...

Mario Minaldi, Siti Komariah Hildayanti, Endah Dewi Purnamasari · 0 citations

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