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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Siwarit Pongsakornrungsilp

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2 papers indexed here

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Review Open access Sep 2026

Perceived Privacy Invasion and Consumer Adoption Willingness of AI-Powered Personalized Recommendations: The Mediating Role of Psychological Resistance and Moderating Role of Perceived Algorithm Transparency

Artificial intelligence (AI)-powered personalized recommendation systems can enhance relevance and convenience, but their reliance on extensive personal data processing may also heighten users’ perceptions of privacy intrusion. This study examines the relationship between perceived privacy invasion and consumer adoptio...

Xiao-Lan Zhu, Siwarit Pongsakornrungsilp, P. Pongsakornrungsilp et al. · 0 citations
Open access Sep 2026

Smart Tourism Applications for Sustainable Tourism Development: Examining Tourists’ Revisit Intention via Satisfaction and Value Co-Creation Experience

Smart tourism technologies increasingly serve as strategic enablers for sustainable destination governance and long-term tourism resilience. This paper examines how smart tourism applications (STAs) influence tourists’ revisit intention (RI) by considering the mediating role of satisfaction (SAT) and the moderating rol...

X. E, P. Pongsakornrungsilp, Siwarit Pongsakornrungsilp et al. · 0 citations

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