The Effect of Digital Literacy, Market Orientation, and Digital Marketing Capability on MSME Marketing Performance
R. Puji, Astuti, Soesanty Maulany et al.
· 0 citations
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Open access
Aug 2026
Effect of Digital Literacy, Market Orientation, and Digital Marketing Capability on MSME Marketing Performance
This study explores how digital literacy, market orientation, and digital marketing capability affect the marketing performance of Food and Beverage MSMEs in Cirebon Regency. A quantitative method utilizing an associative research design was used to investigate the connections between the variables. The research includ...
Harianto Harianto, Ramlah Puji Astuti, Soesanty Maulany
· International Journal Of Hum... · 0 citations