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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Sonia Saini

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Open access Sep 2026

AI-driven personalized advertising and consumer purchase decisions: Examining the effects of ad relevance, consumer trust, privacy concerns, and purchase intention

AI-driven personalized advertising can simultaneously increase consumer value and intensify concern about how personal data are collected and inferred. This study examines that personalization–privacy tension by testing the effects of perceived personalization, advertising relevance, consumer trust, and privacy concern...

Sonia Saini, Puneet Dhiman · 0 citations

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