Aug 2026
A framework for authentic marketing in the age of artificial intelligence
The acceleration of artificial intelligence (AI) has reshaped the marketing landscape. Today, optimised content can be created with a single prompt, advertising campaigns can be automated from start to finish, and websites can be designed in minutes. But how much of a discipline built on human emotion, decisionmaking a...
S. Winter
· Journal of Digital & Soc... · 0 citations