Understanding tourist satisfaction in craft-based cultural tourism: a hybrid PLS-SEM, ANN and explainable AI approach
Purpose This study aims to analyze the linear structural relationships and nonlinear predictive contributions associated with tourist satisfaction in the Trusmi Batik Tourism Area. By integrating PLS-SEM, ANN, and SHAP-based XAI, it evaluates how destination attributes function as hygiene or motivator factors. The ulti...