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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Sugiyah Sugiyah

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Open access Sep 2026

Pengaruh Brand Ambassador dan Brand Trust terhadap Keputusan Pembelian Produk Rex Regum Qeon (RRQ) pada Marketplace Shopee di Jakarta Barat

The rapid growth of e-commerce has encouraged companies to utilize brand ambassadors and brand trust to influence consumers’ purchase decisions. Rex Regum Qeon (RRQ) employs Sutsujin as its brand ambassador to promote products on the Shopee marketplace. This study aims to analyze the partial and simultaneous effects of...

Vallena Eka Putri, Sugiyah Sugiyah · 1 citation

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