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Sukarni

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Open access Oct 2026

Marketing Strategy Analysis of Bedelaw Grafis through the Islamic Marketing Mix (9P) Approach

The increasing demand for ethical and value-based business practices has encouraged small and medium enterprises to adopt marketing strategies grounded in Islamic principles. However, studies examining the implementation of the Islamic Marketing Mix (9P) in local printing businesses remain limited. This study aims to a...

Sukarni, Umar Natuna · 0 citations

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