Artificial intelligence capability, eco-innovation, and sustainable performance in the digital economy: Evidence from SME hotels in an emerging market
In the digital economy, artificial intelligence (AI) is reshaping how firms create value and pursue sustainability, yet how small and medium-sized enterprises in emerging markets convert AI capability into sustainable outcomes remains insufficiently understood. Drawing on the Resource-Based View and Institutional Theor...
S Yasmin Hussain, Faizan ul Haq, Adnan Ahmed Sheikh et al.
· Journal of Digital Economy · 2 citations