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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Sumaman Pankham

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Review Open access Sep 2026

Determinants of Learners’ Continuance Intention in Informal Video Learning: Evidence from YouTube

Informal video platforms support self-directed learning, yet the determinants of learners’ continuance intention to use YouTube for informal learning remain insufficiently integrated. This study addressed two questions: how the hypothesized structural relationships in an extended expectation–confirmation model explain...

Tewarit Khanmolee, S. Lekcharoen, Sumaman Pankham · 0 citations

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