Review
Open access
Aug 2026
Embracing Paradox in the Age of Generative AI: The Role of Emotional Attachment in Driving Innovation Performance
This study examines the cognitive, strategic, and emotional factors that influence the adoption of Generative Artificial Intelligence (GenAI) and how it affects innovation performance in Family Business SMEs in Pakistan. The study uses Paradox Theory as the primary theoretical perspective and Socio-Emotional Wealth (SE...
Rehab Khan, Nadia Nasir, Waqas Shakir et al.
· Academy of Education and Soc... · 0 citations