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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Syed Abid Hussain

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Review Open access Sep 2026

A Bibliometric Analysis of Social Media Marketing and Consumer Behavior: Trends, Theories, and Future Directions

This review paper provides an in-depth bibliometric study of the academic field of social media marketing (SMM) and consumer behavior (CB) with the focus on the developments trends, thematic development, citation patterns, and key figures in this rapidly developing field. It finds a more than doubled research productio...

Lakshmamma G, Syed Abid Hussain · 0 citations

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