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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

T. Alaskar

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Review Open access Sep 2026

From AI-CRM to Firm Resilience: The Role of AI-Driven Decision Making (AIDDM) and Digital Platform Capabilities

This research advances the theories of RBV and DCV by highlighting how AI-CRM advances capabilities that support resilience in dynamic environments, and positions AI-CRM and AIDDM as capabilities associated with organizational adaptation and innovation in dynamic environments.

T. Alaskar · 0 citations

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