Open access
Aug 2026
An Explainable Hypergraph Neural Network Framework for Intelligent Customer Segmentation and Purchase Behavior Prediction
Customer segmentation and purchase behavior prediction are fundamental tasks in intelligent e-commerce systems, enabling personalized marketing strategies and data-driven customer relationship management. However, conventional machine learning and graph neural network approaches primarily model pairwise interactions an...
K. Wisaeng, T. Kaewkiriya
· Information · 0 citations