Review
Aug 2026
Unlocking Sustainability in Manufacturing SMEs: Synergizing BDA–AI, Green Supply Chain Practices, Green Innovation, and Organizational Green Culture
The findings show that BDA–AI significantly improves GSCM, GI, and sustainable performance, and mediation results confirm that GSCM and GI act as essential mechanisms through which BDA–AI generates environmental and operational benefits.
Qing Chong, T. Ramayah
· Business Strategy and the En... · 0 citations