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Open access Oct 2026

The Psychological and Contextual Determinants of Entrepreneurial Intentions Among Business Students in Pakistan: The Mediating Roles of Entrepreneurial Motivation and Perceived Behavioral Control

The study address the psychological and social factors that influence the intentions of Pakistani higher education students interested in entrepreneurship, drawing on the Social Cognitive Career Theory (SCCT) and the Theory of Planned Behavior (TPB).Using structural equation modelling, the study employs a sample of 384...

Salima Hafeez, T. Sehar, Muhammad Awais · 0 citations

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