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Open access Jul 2026

Unpacking the dual-path trust mechanism driving students' continuance intention toward campus GenAI: a hybrid SEM-machine learning approach within the S-O-R framework

As generative artificial intelligence agents become embedded in higher education, understanding students' continuance intention (CUI) is critical. To address the underexplored mechanisms regarding how campus AI environments are associated with user trust, this study adopts the Stimulus-Organism-Response (S-O-R) framewo...

Bingyao Li, T. Yu · 0 citations

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