Tariq Tariq

PENERAPAN METODE K-MEANS CLUSTERING DAN SUPPORT VECTOR MACHINE (SVM) BERBASIS MODEL RFM UNTUK KLASIFIKASI TIER PELANGGAN

Suboptimal management of large-scale transaction data can lead to marketing inefficiencies, particularly in determining promotional strategies that do not align with customer characteristics. This study aims to map the customer loyalty of CV Ekasa's client partners, by segmenting its customers using an integrated Recen...