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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Tarun Dhingra

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#explainable ai Oct 2026

Benchmarking the digital paradox: performance measurement in outcome-based contracts

Outcome-based contracts (OBCs) are emerging business models that can enhance returns from investments in artificial intelligence (AI) and digital transformation. This study identifies the barriers to OBC adoption to explain how organizations can overcome the digital paradox – the under-realization of value from dig...

R. Shanmugam, Tarun Dhingra, Shivani Bali · 0 citations

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