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Author

Tasya Tatia Putri Sihite

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Open access Jul 2026

The Implementation of Digital Marketing as a Marketing Strategy for Micro, Small, and Medium Enterprises (MSMEs)

This study examines the implementation of digital marketing as a marketing strategy for micro, small, and medium enterprises (MSMEs) and its contribution to the development of Batak Toba and Batak Simalungun ulos products at Horas Market. The research was conducted at Misel Nadeak Ulos Store, a traditional cultural pro...

Imelda Sabrina Sibarani, Ronauli Zebua, Terintia Riahni Tampubolon et al. · 0 citations

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