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Tedi Kustandi

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Review Open access Aug 2026

Pengaruh Electronic Word of Mouth dan Influencer Endorsement di Tiktok terhadap Minat Beli Produk Erigo pada Mahasiswa

This study examines the effects of Electronic Word of Mouth (e-WOM) and Influencer Endorsement on TikTok on purchase intention toward Erigo products among students of the Faculty of Economics and Business, Universitas Muhammadiyah Cirebon. Amid the rapid growth of social commerce and Generation Z's reliance on peer rev...

Nazery Bagus Satria Hasan, Surnita Sandi Wiranata, Tedi Kustandi · 0 citations

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