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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Teissir Benslama

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Review Open access Oct 2026

Social media data analytics-enabled marketing strategy: conceptualization, development, and validation of a multidimensional scale

Social media data analytics (SMDA) now feeds directly into how firms make marketing decisions. The research on that value, though, has grown one marketing domain at a time, and it still lacks a single firm-level construct able to capture the phenomenon as a whole. This article develops and validates a measure of SMDA-E...

Teissir Benslama, Rim Jallouli · 0 citations

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