TRUST AND TRANSACTION IN CROSS-BORDER TRADE: A PRIMARY STUDY ON HOW DIGITAL PAYMENT SYSTEMS INFLUENCE INTERNATIONAL BUSINESS PARTICIPATION AMONG YOUNG ENTREPRENEURS
The current study is focused on the impact of digital payment adoption and trust on cross-border trading activity of young entrepreneurs (18-35 years old). Based on a cross-sectional study conducted among 49 young entrepreneurs (mainly at an early stage of development in such fields as e-commerce, IT, and creative indu...