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Thành Hữu Nguyễn

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Open access Aug 2026

DIGITAL STORYTELLING OF THE BA-LÁ BOAT AS A TOOL OF THE CREATIVE ECONOMY IN SUSTAINABLE RIVER TOURISM DEVELOPMENT

In recent years, digital transformation has significantly altered how cultural heritage is interpreted and communicated in tourism contexts. Rather than simply improving promotional efficiency, digital technologies have begun to reshape how cultural meanings are constructed and experienced by visitors. Rather than trea...

Thành Hữu Nguyễn · 0 citations

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