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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Thi van Nguyen

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Review Open access Aug 2026

Impact of Green Marketing on Pro-Environmental Purchase Behavior

This article investigates how green marketing influences customers’ sustainable consumption attitude (SCA) and pro-environmental purchase behavior (EPB). Following a survey of 738 consumers who actively use major e-commerce platforms and social media networks in Vietnam, we apply structural equation modeling (SEM), usi...

Thi van Nguyen, Thu Minh Vu, Binh Minh Tran et al. · 0 citations

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