Thong Minh Phan

Harnessing AI for CSR Communication: Leveraging Credibility and Social Presence to Drive Responsible Consumption

While AI‐enabled corporate social responsibility (CSR) communications offer dynamic ways to engage consumers, growing skepticism toward algorithmic transparency and sincerity presents a critical barrier to green marketing. To address this research problem, this study integrates Signaling Theory, the Computers Are Soc...