The digital circulation of intangible cultural heritage music reshapes how audiences perceive, identify with, and propagate traditional artistic forms across cultural boundaries. This study integrates perceived value theory, social identity theory, and the elaboration likelihood model to construct a psychological mecha...
A four-layer architecture (input, participation, cognitive, and identity) coupled with a staged process model spanning information encoding, symbolic decoding, cognitive reconstruction, and identity internalization is developed, suggesting that audience cultivation and co-creation tooling deserve at least as much inves...