This study analyzes trends in the literature related to social media marketing, online customer reviews, digital marketing, e-commerce, and electronic word-of-mouth (e-WOM) using a descriptive bibliometric approach. By selecting 219 relevant articles, the study identifies publication patterns, authorship, citations, an...
Maharatri Refina Berlianti, Tony Wijaya, Sutirman Sutirman· East Asian Journal of Multid...· 0 citations
This study aims to map the development of literature related to digital engagement within the context of relationship marketing through a hybrid systematic review and bibliometric analysis approach. Data were collected from 177 scientific articles indexed in the Scopus database and analyzed using VOSviewer software. Th...
Siswira Kurniastuti, Tony Wijaya, Agung Utama· East Asian Journal of Multid...· 0 citations
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