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Author

Tony Wijaya

2 papers indexed here

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Review Open access Sep 2026

Trends and Impact of Social Media Marketing and Online Customer Reviews: A Bibliometric Study

This study analyzes trends in the literature related to social media marketing, online customer reviews, digital marketing, e-commerce, and electronic word-of-mouth (e-WOM) using a descriptive bibliometric approach. By selecting 219 relevant articles, the study identifies publication patterns, authorship, citations, an...

Maharatri Refina Berlianti, Tony Wijaya, Sutirman Sutirman · 0 citations
Review Open access Sep 2026

Digital Engagement in Relationship Marketing: A Hybrid Systematic Review and Bibliometric Mapping of Conceptual and Intellectual Structures

This study aims to map the development of literature related to digital engagement within the context of relationship marketing through a hybrid systematic review and bibliometric analysis approach. Data were collected from 177 scientific articles indexed in the Scopus database and analyzed using VOSviewer software. Th...

Siswira Kurniastuti, Tony Wijaya, Agung Utama · 0 citations

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