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Author

Tooba Ahmad

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Open access Oct 2026

REDEFINING IDENTITIES IN THE DIGITAL AGE: A MULTIMODAL ANALYSIS OF PAKISTANI INFLUENCERS’ POSTS AND CAPTIONS ON INSTAGRAM  

The increasing influence of social media has transformed the ways individuals construct and communicate their identities, particularly through visual-centered platforms such as Instagram. While existing research has extensively examined influencer culture, limited attention has been given to the multimodal construction...

Tooba Ahmad, Muhammad Aslam, Maria F. Dogar · 0 citations

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