Author

Touchapon Kraisingkorn

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#artificial intelligence Preprint Sep 2026

Scored vs. Generated Readouts in Behavioral Language Models: An Empirical Study of Elicitation Format

Language models fine-tuned on customer behavior can predict outcomes and generate explanations, but these readouts are often treated as interchangeable, so differences through the objectives matched by each readout are interpreted and training choices are identified that narrow the gap.

Touchapon Kraisingkorn, Krittin Pachtrachai, Wachiravit Modecrua · 0 citations

Preprint Jul 2026

Large Behavior Model: A Promptable Digital Twin of the Retail Customer

The results demonstrate that behavioral knowledge encoded in transaction histories can be effectively learned by language models, providing a scalable foundation for customer digital twins and behavior simulation.

Wachiravit Modecrua, Krittin Pachtrachai, Touchapon Kraisingkorn · 0 citations