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Author

Tram Thi Bao Dang

2 papers indexed here

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Open access Sep 2026

Sustainable Consumption and Electric Vehicles: Green Self-Identity as a Moderator Between Environmental Concern and Planned Behavior

Within worsening urban air pollution and a growing trend toward green transportation, electric vehicles, with rising awareness of sustainable development, are now considered a green transportation solution and are being studied extensively. This study, based on the Theory of Planned Behavior (TPB), examines how environ...

Tram Thi Bao Dang, K. Bui · 0 citations
Open access Sep 2026

How Livestream Commerce Stimuli Shape Repurchase Intention: The Mediating Role of Impulsive Buying and the Moderating Role of Self-Control

Livestream commerce is one of the fastest-growing digital retail platforms, where interactive marketing signals prompt spontaneous purchases. However, few studies have addressed purchase-promoting cues and an inhibitory consumer feature to explain how impulsive purchasing affects repurchase intention. Drawing on the st...

Tram Thi Bao Dang, C. Dam · 0 citations

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