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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Tsalsa Dyna Shofwatin

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Review Open access Sep 2026

AI-Driven Personalization and Consumer Decision-Making: How Perceived Value and Cognitive Bias Shape Consumer Responses

Objective: This study aims to analyze the influence of AI-driven personalization on Consumer Decision-Making through the mediating role of Perceived Value and to test the moderating role of Cognitive Bias in the relationships between AI-driven personalization and perceived value, as well as between Perceived Value and...

Tsalsa Dyna Shofwatin · 0 citations

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