Tuo-Xin Qiao

Audience Perceptions in the Global South: A Survey-Based Analysis of Beijing’s Multidimensional Image in South Africa

Focusing on the under-researched nexus of city image and Global South audiences, this study investigates Beijing’s multidimensional perception in South Africa. Grounded in an integrated framework of soft power and city branding, it employs a stratified survey and regression analysis to reveal a structural City Gap, whi...