Entertainment, Information and Creativity: Motivational Drivers of TikTok and Snapchat Use among Nigerian Students
This article examines the principal motivations that drive Mass Communication students to use TikTok and Snapchat. The study draws on a descriptive survey of 261 students at Federal Polytechnic Bauchi during the 2024–2025 academic session. The research question addressed is what primary motivations underlie students’ e...