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Review Open access Sep 2026

Entertainment, Information and Creativity: Motivational Drivers of TikTok and Snapchat Use among Nigerian Students

This article examines the principal motivations that drive Mass Communication students to use TikTok and Snapchat. The study draws on a descriptive survey of 261 students at Federal Polytechnic Bauchi during the 2024–2025 academic session. The research question addressed is what primary motivations underlie students’ e...

Abubakar Sufyanu Saidu Al-Sadique, A. Ibrahim, U. Pate · 0 citations

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