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U. S. Abdulkarim

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Review Open access 2026

Role of Corporate Culture in Managing Downstream Digital Transformation in Nigeria

This study examines how corporate culture configurations influence downstream digital transformation within Nigeria’s volatile emerging market. Integrating the Competing Values Framework and Dynamic Capabilities Theory, the research employs a sequential explanatory mixed-methods design. Quantitative data were gathered...

Asma’u Bello Abubakar, U. S. Abdulkarim · 0 citations

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