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Author

U. S. Otika

2 papers indexed here

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Review Open access Sep 2026

Digital Marketing Innovation and Entrepreneurial Resilience: A Conceptual Review of Sustainable SME Performance in Nigeria

Small and medium-sized enterprises (SMEs) operate in an increasingly dynamic and digitally driven business environment characterized by technological disruptions, changing consumer preferences, and heightened competitive pressures. The purpose of this conceptual review is to critically examine the interplay between...

U. S. Otika · 0 citations
Review Open access 2026

Digital Governance, Public Trust, and Citizens’ Participation in Public Service Delivery in Imo State, Nigeria: A Public Value Perspective

This study examined the influence of digital governance on public trust and citizens' participation in public service delivery in Imo State, Nigeria, from a Public Value Perspective. The study was motivated by the increasing adoption of digital technologies in public administration and the need to determine their effec...

G. Okafor, U. S. Otika · 0 citations

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